The Commercial Game was a student-led event delivered through Birkbeck Sport Business Centre on 19 June 2026. The panel explored commercial developments in sport, including sponsorship, marketing and partnerships.

My contribution

• Led three students in delivering the event.

• Supported the development and coordination of the panel.

• Created an opportunity for discussion around the commercial side of sport.

19 June 2026 · Birkbeck Sport Business Centre